The First Journey: Discussion (Advanced Professional Practice)

Discussion 7th March 2016 (Advanced Professional Practice)

Last week 29th February 2016 - 4th March 2016 a discussion is held for the selection of the logo design 5 design were shown:

Logo 1

Logo 2

Logo 3

Logo 4

Logo 5

And the one which was selected was Logo 1 due to the design of the lines and circles which was revealed to be a reference to the microchip design. However a feedback was given on the blue box in the middle and what purpose does it fulfill. It was then explained as to show the microchip board but the idea was not really appealing and was asked to remove it leaving only the Typeface and the design of the lines and circles.

Amendment were made and 3 design were shown again to the module leader on 7th March 2016

Logo 1 v2

Logo 2 v2

Logo 3 v2

After some time another discussion is held again with the module leader and finalized the logo design for the event. During the discussion with the module leader Logo 1 v2 was selected but the logo still need some refining in terms of colours but the design is accepted. Here are a few alterations done on that sessions

Logo Process 1

Logo Process 2

In this process more black spots were inserted to make the word "EXPO5E" more visible on a white background and later, change the background to a darker colour to test the visibility.

The results is as shown therefore this is not a viable design and some tweaking is needed.

Logo 1 Scaling

This is a scaling of the Logo 1 on 100%, 70% and 50%. One thing I found out about this design is up close the characters E X P O 5 E is not very visible but when in a distance the typeface is then more visible.