On the 13th of October, a short lecture was done on UGC (User Generated Content) a new trend among designers that focuses on making design system that the content is provided by the users instead of the designers/organizers. The term user indicates that the content in the campaign or project is provided by the target audience with a little guidance by the designer such as a title or just simply a hashtag #
There were total of 5 campaign shown each with their own unique way of making content. The first one is Belkin
Belkin
Belkin is a world renown brand that manufactures router modems and now moving toward technological electronics. They launched a campaign called "legoxbelkin" as in the title it is a collaboration between Belkin and the world's famous toy brand Lego.
Focusing on iPhone for its world popularity, Belkin developed an iPhone case with a lego board on the back of the case.
Using that as a base, the campaign is asking the users of this cases to build and showcase the creation they have done and share it on a portal they made to both promote the case and show the creativity of the people that posted the pictures. Fully using the content that was send and shared by users, Belkin or Lego did not add anything for the content itself.
T-Mobile
A telecommunications company launched a type of promo that is named "Breaking Up" which is a promotion that allows users to convert from one telecommunication service to another by writing a breaking up letter. Not just that, they also will pay the fees for early termination of the contract all the users need is to write a break up letter and post it on the portal they created
Estee Lauder
Estee Lauder contributed to the breast cancer awareness campaign using a UGC campaign that uses the hashtag #BCAstrength. What it does is that instead of telling the people, they let people tell stories about the action that they did for the awareness. A platform for people with breast cancer, or a survivor of breast cancer or those around the person that has breast cancer to share their stories on what they did.
Independent Lens
An independent group of people that released a project that is called "Don't Stop Believing" which required people to sing a cover of the famous song "Dont Stop Believing by Journey" and post it up on the platform they created. This project has 2 purpose one is to celebrate the upcoming launch of the documentary movie on how the main vocalist of Journey got into the band called "Don't Stop Believing: Everyman's Journey" the other is that if a talented person is recording the cover they can be picked up and recruited by a record label.
http://www.pbs.org/independentlens/films/dont-stop-believin/
TEDxPortland
TED is a talk where creative people meet and discuss and debate on technological advancement. In 2014 TEDxPortland released a campaign called "Perfect" which is an app that take a picture with a word PERFECT in the middle
The idea of this campaign is to let the people who download the app take the picture that they think its PERFECT because creativity in everyone is different. Over 3000 pictures were collected and taken and used as the backdrop from the TED 2014 conference
The lecture was a very eye opening experience and I've learned a new thing which is UGC User Generated Content which I have come upon but never knew its existence until now
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